Urban Policy Professor Darrick Hamilton on the Black Boycott of Black Friday

48286487.cachedOn November 27th, the Daily Beast published a piece called “The Black Boycott of Black Friday,” on activists urging Black Americans to Boycott Black Friday as an exercise of their economic power in the country. The Daily Beast spoke with Darrick Hamilton, Associate Professor of Economics and Urban Policy and Director of Milano Doctoral Program, on how to effectively stage an economic boycott. Hamilton said, “The direct effects are basically through discipline, and having a large enough base by which the assets of your commerce can affect the company’s bottom line of sales. But, indirectly, you can be effective by affecting their reputation of a company, which will ultimately lead to a loss of sales, so companies will react to both.”

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